Brief We developed a visually driven brand campaign to translate HP’s 2019 Sustainability Report into compelling storytelling. The concept merged product innovation with environmental empathy, emphasizing HP’s commitment to improving life across ecosystems, not just technology. The campaign combined emotional impact with data-driven credibility to showcase sustainability as core to HP’s identity.

Audience Environmentally conscious consumers, business stakeholders, and industry leaders invested in sustainability and corporate responsibility.

Approach Using clear design systems and visual storytelling, we distilled complex sustainability data into concise print and digital ads. A full-page ad and animated web banners communicated HP’s vision with elegant typography, eco-forward messaging, and bold statistics. The work remained on-brand while adapting seamlessly across formats to maximize reach and resonance.

Outcome The campaign elevated HP’s reputation as a leader in sustainability, increasing awareness and engagement. Strong visuals paired with statistical proof reinforced trust. The work influenced internal marketing, integrated into HP’s digital ecosystem, and extended their sustainability messaging consistently across product and brand touchpoints.