Story-Driven Brands & Products | GenAI-Powered | Heart-Led Teams

Richard is a creative leader with a global perspective, having spearheaded high-impact brand and product rebrands for AdRoll, Neo4j, Matillion, Mesosphere, and the George Lucas Educational Foundation. From Adobe to Figma to Gen AI, Richard has evolved alongside the tools that shape tomorrow’s creativity. He’s led diverse teams across continents, shaping narratives and scaling creative output across industries. An award-winning filmmaker and Webby Award recipient, Richard brings storytelling excellence to every brand touchpoint. As an Austrian-American dual citizen, he blends European roots with US-based experience to build brands that resonate globally and drive business forward.

Illustration of an astronaut in an orange spacesuit standing in a colorful cosmic scene with planets and stars.

As the Head of Creative & Brand, I lead a nimble, tech-forward team that uses generative AI to concept, craft, and deliver high-impact work—turning weeks of production into hours without compromising quality.

Interior view of an office with "neo4j" logo on the wall, surrounded by green plants.

Neo4j’s brand refresh redefined its visual identity, aligning design across products and platforms. The transformation boosted engagement, modernized the platform, and reinforced its leadership in graph technology.

Woman sitting at a modern white desk in a minimalist office, with a white and blue color scheme, including a bookshelf, couch, and decor items.

Produced AdRoll’s Telly-winning video from concept to final cut—leading creative, managing production, contracts, and locations—stayed on budget, reserved ad spend, and earned 40K views.

Artistic rendering of a Mars rover on a textured landscape.

"Graph Your Story" explores the transformative journey from childhood dreams to groundbreaking achievements through innovative animation, inspiring perseverance and collaboration.

A busy city intersection in London with a large digital billboard displaying an advertisement for "The Data Productivity Cloud." The ad mentions "Data loading, extracting, ingesting, refining, science." Red double-decker buses and pedestrians are visible on the streets below.

A strategic brand evolution honoring Matillion’s roots while positioning it to scale globally across products, platforms, and practitioner communities.

Woman in navy blue outfit smiling at a conference.

I led creative direction for Matillion’s dual brand launches at Snowflake and Databricks, uniting global teams to deliver immersive experiences that showcased how Matillion helps businesses become data-ready, faster.

Two people relaxing in a living room; one person on a couch with a laptop, phone, and colorful socks, and another sitting on the floor with a game controller. A humorous framed poster and a plant are on the wall, along with a hanging lamp.

A nationwide project capturing effective education practices through storytelling, merging design thinking with filmmaking to elevate Edutopia’s brand and mission.

Purple illuminated geometric logo on wall, open office in background
Two men talking outdoors; one in plaid shirt, one in suit, with trees in background.

Led a full brand transformation from Mesosphere to D2iQ—redefining identity, messaging, and product experience in just 90 days.

A nationwide project capturing effective education practices through storytelling, merging design thinking with filmmaking to elevate Edutopia’s brand and mission.

Three hanging posters with blue and black graphics. The first poster features a white beard-like shape with a butterfly and says "AVOID THE HOLIDAY HORROR" with AdRoll. The second shows a shadowy figure looming and reads "YOU BETTER WATCH OUT! HE’S COMING." The third depicts a large tree shape, stating "YOU’RE GONNA NEED A BIGGER BOAT." All include the phrase "Avoid the ad no horrors this holiday season."

A nostalgic, horror-inspired holiday campaign for AdRoll blended humor and urgency across digital and physical touchpoints to boost engagement.

Illustration of a person sitting at a desk with a computer, a water cooler, and a clock on a blue background.

We redesigned AdRoll’s website and launched SendRoll, creating a sleek, intuitive UI that boosted engagement, conversions, and customer satisfaction.

Person wearing a Neo4j t-shirt next to a laptop in front of a blue illustrated background depicting a garage or workshop setting.

A technically rich campaign turned accessible—"Under the Hood" translated Neo4j’s complexity into clarity, driving engagement and product relevance for developers.