Brief As Sr. Creative Director at Matillion, I led the concept and vision for two simultaneous brand launches at Snowflake Summit and Databricks' Data+AI in San Francisco. My “Data Plane” idea served as the unifying narrative, showcasing Matillion’s mission to make businesses data-ready—faster, smarter, and with elevated visual storytelling.

Audience Enterprise data professionals, engineers, analysts, and tech innovators at Snowflake Summit and Databricks Data+AI—totaling over 20,000 attendees.

Approach I developed the "Data Plane" as a metaphor for velocity and transformation. Collaborating with The Studio of Possible, we brought the concept to life across experiential activations, product demos, digital postcards, microsites, and social-ready content. The design system was consistent across touchpoints, ensuring cohesion from booth to browser.

Outcome Our creative event strategy delivered a strong return on investment—averaging a 6:1 pipeline-to-spend ratio. We converted 80% of registrants into attendees, with 30% becoming marketing-qualified leads and 18% progressing to sales-qualified leads. The events also boosted social engagement by 150%, increased share-of-voice by 45%, and helped accelerate sales cycles by 20%, demonstrating how immersive brand experiences can drive both pipeline and perception.