CASE STUDY

Neo4j - Brand Video
”Graph Your Story”

Abstract painting of a Mars rover on a textured Martian landscape.

Role highlights:

• Creative direction
• Animation techniques
• Storytelling mastery
• Collaboration leadership
• Narrative flow
• Music integration

The "Graph Your Story" brand awareness short was selected for three film festivals and won the AI-AP International Motion Award.

Brief "Graph Your Story" is a short film depicting the evolution of a lifelong dream. Through a series of interconnected graphs, the film traces a journey from childhood toys and parental support to NASA-backed innovations. It highlights the power of connection and collaboration, showing how ideas can lead from simple origins to extraordinary achievements, such as landing a rover on Mars.

Audience The audience includes dreamers, innovators, and tech enthusiasts, from children to professionals in space exploration and technology. The film’s universal themes resonate with anyone passionate about growth, perseverance, and achieving the impossible, inspiring them to connect their ideas to future possibilities.

Approach The creative team, led by Riccardo Vecchio and Richard Koscher, used cutting-edge animation to visualize abstract concepts of interconnectedness and growth. By blending personal storytelling with universal themes of innovation and determination, the film brought to life a journey fueled by passion, perseverance, and collaboration, enhanced by an evocative score from Rakel Sigurðardóttir.

Outcome "Graph Your Story" captured the hearts of its viewers by illustrating how interconnected experiences and relationships drive extraordinary achievements. Its powerful narrative inspired audiences to embrace perseverance, collaboration, and the pursuit of their dreams, no matter the challenges, while reinforcing the impact of technological innovation.

Storyboard

Storyboard by Illustrator Riccardo Vecchio (New Yorker, The Walking Dead)

  • Promotional graphic for a keynote event titled 'Helping the World Make Sense of Data,' scheduled for June 7, 2022, at 9 AM CT. Features logos of neo4j and graphconnect, with a blue abstract background.

    Social: Graph Connect

  • Billboard with "graph your story" text and Neo4j logo, city skyline background.

    Billboard

  • Mars rover on red planet surface with awards from Austrian and Portland Film Festivals for a short film by Richard Koscher and Riccardo Vecchio, featuring music by Rakel Sigurðardóttir. Brown landscape with hills in the background.

    Social: Graph Your Story

Woman with curly hair wearing a black shirt against a white background

The universal language of music was used to enhance the animation, conveying a message of connection and symbiosis over time without words. The film featured an original song by Icelandic superstar Rakel Sigurðardóttir, who performed at the Iceland Airwaves music festival. The international team included Riccardo Vecchio (Co-Direction, Animation & Art), Jon Bettinger (Film & Sound Edit) and Dave Malloure (Assistant Editor). Additional Animation, Compositing, and Clean Up: Sakshi Jain, Jiayu Joy Shen, Vincenzo Lodigiani, Qiyue Zhang, Rong Xu, Arif Qazi, Anagh Banerjee.

Smiling person wearing glasses with a light background.

Emil Eifrem, CEO & Founder, Neo4j

“I love it! It's such a beautiful production, visually, and it's tasteful and elegant.”