PRESENTATION

Richard Koscher

Lucasfilm • HP • MaximumPC • RedBull • Riverbed • Blizzard Entertainment • Coats & Clark • Toys R’ Us • Anyscale.ai • Yellow.ai • Ascend.io • Tigera • Danti • Neo4j • Matillion • George Lucas Educational Foundation • AdRoll • Mesosphere •

Lucasfilm • HP • MaximumPC • RedBull • Riverbed • Blizzard Entertainment • Coats & Clark • Toys R’ Us • Anyscale.ai • Yellow.ai • Ascend.io • Tigera • Danti • Neo4j • Matillion • George Lucas Educational Foundation • AdRoll • Mesosphere •

Black and white portrait of a smiling man with short hair and stubble.

  • A design career evolving from Film to Adobe, to Figma, to generative AI tools.

  • Worked for six tech companies, two agencies and four publishing companies

  • Led brand refreshes at AdRoll, Neo4j, Matillion, D2iQ & The George Lucas Edn. Fdn.

  • Led large global creative teams including APAC and EMEA

  • Directed award‑winning brand and explainer videos and campaigns for top brands

The Webby Awards logo with a spiral design on the left.
Cannes Lions Logo
AI-AP American Photography AP40 Chosen Winner logo.
The Telly Awards logo in black and white with text inside boxes.
ID badge for San Francisco 2000 X Games with red lanyard

ESPN / X GAMES
Media Liaison & Public Relations Manager

• Vlogs
• Blogs
• Video Content
• ESPN Coverage

• Highlights •

• Highlights •

Older man with gray hair and beard wearing glasses and a plaid shirt, standing outside and engaged in conversation with another person.

George Lucas Educational Foundation
Art Director

• 1st Brand Refresh
• Website Redesign
• Print & Digital
• Webby Award

Tablet showing "Red Bull alternative sports" logo next to a laptop on a blue background.

RedBull
Creative Director

• 1st UI App Development
• Prototyping/ Wireframing
• Brand Guidelines
• Investor Pitch Decks

A modern office with white walls and dark flooring. A woman sits at a sleek white desk with a blue laptop, bottle, and desk accessories. A white chair and a coat rack with a gray jacket are visible. The background features white shelving with blue and silver decor items. A blue sofa and a wastebasket with crumpled blue paper are also present.

AdRoll
Creative Director

• Team Building
• Website Redesign
• Global Campaigns
• Brand Awareness Video, 37K+ Views
• Telly Award

Office sign with 'neo4j' logo surrounded by green plants

Neo4j
Sr. Creative Director

• Brand & Website Refresh
• Social Media
• Blue Ocean Social Score 185
• Brand Awareness Video
• Film Festival Selections

A group of people seated in an airplane-style setup at a convention or event, with a woman in a dark uniform holding items and speaking. The setup includes screens displaying logos and graphics, with headphones attached to the seats.

Matillion
Sr. Creative Director

• Brand Refresh
• 10x Video Views
• 4x Social Engagement
• Team Leadership
• Focus on Events

• Deep Dive - Case Study •

• Deep Dive - Case Study •

Collage of Neo4j branding, including Neo4j and Neo4j Aura logos, a t-shirt design, promotional banners for events like Summer of Nodes 2020 and GraphConnect, and mentions of products like Neo4j Bloom and Cypher query language.

State of the Neo4j Brand before I joined.

Re-Brand Steps

1 Understanding & Exploration
Surveys, Focus Groups, Interviews etc. 

2 Brand Model Development
Evaluation of existing brand model components (e.g. vision, mission, promise, values) against research findings thorough competitor review to ensure clear differentiation.

3 Key Messages
Understand core personas and prepare messaging matrix.

4 Creative Expression
How the brand looks and feels. The visual expression of the brand. The tone of voice, what we say and how we say it.

5 Embedding the brand internally
Activity and content that ensures employees understand our value proposition, our brand, our position and our values. Create all templates and guidelines.

6 Take to market comms plan
Communications and content plan driving all subsequent launch activity.

Stakeholders

  • Person smiling wearing glasses in a black and white portrait.

    Emil Eifrem

    CEO

  • Man with a beard wearing a striped shirt smiling

    Lance Walter

    CMO

  • Black and white portrait of a person with medium-length curly hair, wearing a dark top and necklace, smiling at the camera.

    Leena Bengani

    Director of PR & Comms

  • Black and white portrait of a man with a beard and shaved head, wearing a jacket.

    Michael Hunger

    Head of Product Innovation

  • Black and white photo of a smiling person with shoulder-length hair, wearing a black top.

    Michaela Johansson

    VP, People and Business Operations

  • Black and white portrait of a smiling man in front of a wooden wall, wearing a collared shirt.

    Dan Fitzpatrick

    Director, Web User Experience

ROUND 1

ROUND 1

ROUND 2

ROUND 2

ROUND 3

ROUND 3

ROUND 3.1

ROUND 3.1

ROUND 4

ROUND 4

ROUND 5

ROUND 5

Neo4j logo and branded materials including a laptop, badge holder, presentation template, and design elements.
Entire Brand Architecture including Brand

Entire brand architecture, including brand identity, products, and events.

Hero Variant 1

Neo4j website homepage featuring a graph data platform, offering services for developers and data scientists with options to start for free, promoting GraphConnect 2022 event.

Hero Variant 2

Neo4j website featuring Graph Data Platform description and client testimonials from companies like Allianz, NASA, and Meredith.
  • "What's New in Neo4j Graph Data Science" text on blue background with abstract circular and oval shapes.

    Social: Graph Data Science

  • Animated illustration of an empty shelving unit being installed in a room, with blue tones and the Neo4j logo in the corner.

    Social: Under the Hood - Explainer

  • Neo4j and ICIJ logos above "Pandora Papers" text with a globe and network motif on a blue and yellow background.

    Social: ICIJ - Panama Papers

  • Neo4j and GraphConnect event poster with the text: "Helping the World Make Sense of Data" for a keynote session on June 7, 2022, at 9 AM CT.

    Social: GraphConnect

  • A short film promotional image featuring a rover on a desert-like terrain, with text indicating it was selected for the Austrian Film Festival and Portland Film Festival in 2022. The film is by Richard Koscher and Riccardo Vecchio, with music by Rakel Sigurðardóttir.

    Social: Graph Your Story

Data comparison dashboard showing performance metrics for Neo4j and Snowflake, with scores, graphs, and categories ranging from 'Poor' to 'Best in Class'. Displays top drivers related to social channels and customer engagement.

Our social media efforts delivered outstanding results, driving a 135% annual increase in engagement and significantly boosting our brand presence. We achieved a remarkable jump in our BlueOcean social score—from 123 to 185—earning a coveted “Best in Class” status. Additionally, our content resonated more than ever, with shares rising by 45% year over year. These metrics reflect the strength of our strategy, the power of compelling creative, and a deep understanding of our audience.

Large illuminated billboard with Neo4j advertisement in front of CVS and Treasure Island Hotel at night.

Leading the Neo4j brand refresh during the height of COVID meant building and managing a fully remote, globally distributed team. With limited in-office collaboration, I coordinated across time zones—from U.S. stakeholders to offshore creatives in Europe and Asia. I implemented structured workflows and clear communication channels, ensuring alignment despite the distance. This approach fostered a tight-knit, highly efficient creative team that delivered a unified, modern brand presence—proving that strong leadership transcends location and circumstance.

Smiling person wearing glasses with a blurred background.

Emil Eifrem, CEO & Founder, Neo4j

“I am so proud of the new logo. Whenever I see it, whether in print or on the building, it stands out compared to where we were before. I am so happy with it. Richard was deeply involved, putting in a huge amount of work, and we did it at just the right moment, right before the fundraising.”